How I help teams

I thrive in environments where things are still taking shape: fragmented systems, scaling organisations, and competing priorities. Much of my work sits at the intersection of business goals, customer needs, operational realities, and the teams navigating them. I lead by creating clarity, building alignment, and making complexity feel approachable without pretending it is not there.

Design Leadership in a Changing World

Leadership in design is rarely about having every solution ready. In this episode, I talked honestly about what it means to lead well: the questions worth asking, how to create space for ideas, and how to bring confidence to a team even when the path is unclear.

As design teams grow, so does the question: do I go deeper into research, or stay closer to the product? In this talk I mapped out the different paths available to designers and researchers, their overlaps and distinctions, and how to make intentional career decisions that bring out the best of your skills.

Charting Research and Design Paths

  • "A great team lead with a high level of empathy and a deep love for design that is contagious."

    — Faris Baidoun, Senior Product Designer

  • "She is the best UX lead that a designer like myself can ever ask for. She is a UX leader who is attentive, open-minded, bold, and humble."

    — Wipawee Tantaphakul, Product Designer

  • "Andrea is one of the most talented designers I have had the honour of working with. From the first moment, designing with her was inspiring, easy and fun."

    — Chiara Contrino, Product Design Lead

  • "Equally amazing in brand, user research, concept/UX and visual/UI. How likely is it that I would recommend her? 10 for sure."

    — Steffen Klein, Head of Product

  • "She pushed me to think outside the box and always give my best, even on the smallest task."

    — Catarina Rosa, EMEA Studio Lead

Talks and workshops

A woman with short brown hair smiling in front of a wooden background, overlaid with text about surviving in tech as a non-white person, and her name Andrea Ramirez Sabat, a UX Manager at Marley Spoon.

How to survive in tech when you are not a white dude

What does it take to build a management career in tech when the odds are not stacked in your favour? I joined a roundtable of professionals from different backgrounds to talk openly about the path to leadership, the obstacles, and the lessons nobody puts in the job description. Organised by Open Space UX.

A woman standing and speaking to a group of people in a conference room, with a presentation slide projected on the wall behind her. There are whiteboards and tables with attendees, some taking notes and looking at the speaker.

Prototyping for social enterprises

SIKULI is a six-month program that helps social entrepreneurs turn ideas into something real. I joined as a workshop facilitator, designing sessions around prototyping, testing, and validation so that innovators could leave with practical tools and a clearer path forward.

A woman with dark hair in a bun, wearing a striped shirt and black pants, is giving a presentation to an audience seated in a room with brick walls and hanging lights. The audience consists mostly of women, some with glasses, listening attentively.

Product Vs. Marketing: The UX dilemma

Product wants one thing. Marketing wants another. And somewhere in the middle, the user gets forgotten. This talk explored how UX can act as a bridge between teams, keeping the user at the centre without getting caught in the crossfire. Presented at Ladies that UX and Ironhack.

A woman giving a presentation in a room with a group of people seated and listening, some using their phones, and a large screen displaying a slide.

Business in Design: How business shapes our ideas and decisions

Business decisions shape design work, whether we acknowledge it or not. At Product Design Nights in Frankfurt, I made the case for designers who engage with those decisions head-on, build credibility, and define metrics that connect design to real user value.