andrea–rmz
Graphic Design
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Natural Event

 

Natural Event

The branding concept for world's largest compost sanitation provider Natural Event gives sustainability a fresh and creative look. Home at music festivals Natural Event provides an ecological alternative to chemical toilets at events and in regions with missing infrastructure.

Scope: Logo Design | Brand Identity | Art Direction | Icon Design | Editorial Design  

 
 

The challenge for this project was to create a fresh redesign for the largest compost sanitation provider Natural Event. The brand identity should capture the company's creative spirit and focus on all-round sustainability. It was crucial to evade the traditional "green prejudices", keeping a a professional and attractive look for festival promoters.

In collaboration with Andrej Balaz

 
 
Stationary set

Stationary set

 

Design identity

We chose to use different types of leaves, seeds and branches to establish a multiple array of patterns to be use in printed materials.The combination of the different tactile elements gives the identity a level of liveliness, as well as a hand-crafted appeal.

The brand proposal offers a fun, colorful, unique, and adaptable system which can be easily identified in its different applications.

 
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Icon set 

Icon set 

Pattern process

Pattern process