The branding concept for world's largest compost sanitation provider Natural Event gives sustainability a fresh and creative look. Home at music festivals Natural Event provides an ecological alternative to chemical toilets at events and in regions with missing infrastructure.
Scope: Logo Design | Brand Identity | Art Direction | Icon Design | Editorial Design
The challenge for this project was to create a fresh redesign for the largest compost sanitation provider Natural Event. The brand identity should capture the company's creative spirit and focus on all-round sustainability. It was crucial to evade the traditional "green prejudices", keeping a a professional and attractive look for festival promoters.
In collaboration with Andrej Balaz
We chose to use different types of leaves, seeds and branches to establish a multiple array of patterns to be use in printed materials.The combination of the different tactile elements gives the identity a level of liveliness, as well as a hand-crafted appeal.
The brand proposal offers a fun, colorful, unique, and adaptable system which can be easily identified in its different applications.